A lot of SEO experts are still trying to figure out just how important is the role of social signals to SEO rankings. Several studies have been conducted in order to identify the exact relation of SEO rankings to it and it ended up with varying results. Yet, it is clear that the importance of this is increasing as time goes by.
Understanding It Better
In order to better understand the role of social signals, there are certain questions that needed to be addressed. First is, “why and how it impacts the SEO rankings”. Another is “what are the steps that needed to be taken in order to improve this in your website.” The answer to the question on how this can impact the SEO rankings is highly debatable. It actually has a direct and indirect impact to search engine rankings. Direct impact happens as a result of the number of people that will “like” your brand on Facebook. Another is the number of shares on your Facebook, as well as the number of followers you have on Twitter. The indirect impact happens when there is an increase on the inbound links and citations as a result of an improved online visibility as well as brand awareness. Another indirect impact is when there is a decrease on the bounce rate and more repeat visitors that will come to your site.
Future in SEO
So now that you know the impact of social signals to SEO rankings, you might wonder what would be its future when it comes to the SEO. In a matter of two years, companies who play in competitive niches which do not have any robust social marketing strategy might be left in the dust by companies that have. The social signals are now becoming the new “link” when it comes to the overall importance of ranking algorithm. Although the value of the links in terms of being a ranking signal will not disappear, the direct as well as the indirect impacts of the social signals could eventually surpass the links as being the most important ranking factor.
Social Media Syndication
The best way to improve the social signals of your website is through the help of Social Media syndication Management. As you know, the social signals are a type of back links with some real people right behind them. These are created each time your content is shared to some of the most popular social networks these days, including Facebook, Google+, Twitter, LinkedIn, and many more.
So as you can see, the social signals are among the most powerful signals when it comes to Internet Marketing. They will not only help to improve your SEO ranking, but in some instances, they also help to place your content right in front of the thousands of audiences which can somehow help to drive traffic towards your website. Another great thing that the syndication can do for you is by providing you with a very powerful branding strategy. With this, you will have more followers and more shares in your social network sites.